Dr. Erick T Byrd

Associate Professor

Tourism: The Good, the Bad, and the Ugly
by John E. Rosenow and Gerreld L. Pulsipher

Tourism: The Good, the Bad, and the Ugly helped me to focus all the ideas, concepts, and paradigms about tourism and tourism development that I had experienced and learned over my career as a tourism professional. It put into words the basic foundations of tourism planning that I believe; every community is unique, that uniqueness should be celebrated, and that the people in the community must be a part of the tourism planning and development process.